Contact Us!

(916) 419-3570

Must-Have Website Features for Best Google SEO

Google is the #1 search engine on the World Wide Web. So it makes sense to design your website for best Google search engine optimization (SEO). Yes, unique content is king, but even great content can’t help you if your website can’t be properly found, searched or indexed by Google search engine software, called search engine “bots”. If you follow these best practices from the Google SEO Starter Guide, you will ensure that Google search engine bots readily find and search your site. Combined with unique content, these four best practices can improve your SEO ranking and drive more traffic to your website.

1. Create Site Maps
A site map lists the every page in your website in hierarchical order. Make sure to take the time to create a complete site map, whether or not you are creating a site from scratch or using a template provided by a web company. Provide a link to your sitemap at the bottom of your home page. Not only do site maps help Google search engine bots search and index all the pages on your site, they help your customers quickly find what they are looking for.

2. Create Searchable Page Titles and Descriptions
Make sure every page on your website has a unique title tag that describes page content accurately and succinctly. If title tags are too long, Google search engine bots may truncate them and not index your pages properly. So don’t jam your page title tags with too many keywords. Keep them as short and to the point as possible. Save more detailed descriptions for the page “description” meta tags which are optimally a few sentences long. Accurate page descriptions are important because Google can bring them up during user searches for similar topics. Make sure each page on your website has its own unique title and description.

3. Create Bread Crumb Lists
Bread crumb lists are single line menus at the top or bottom of a page that have links to other pertinent pages on your website. A link to your home page should always be first in the bread crumb lineup. Avoid too many drop-down menus or non-text links such as graphics or photos. Drop down menus and non-text links are harder for Google search engine bots to navigate than straightforward text links.

4. Create Google Friendly URLs
For easy site navigation, your website and its page URLs should have a simple directory structure with limited sub-directories. Google’s search engine bots and customers visiting your website will have an easier time searching with shorter URLs that contain descriptive words. Cryptic URLs with lots of numbers and sub-directories are hard for customers to remember and slow down Google search engine bots. Just as each page in your website should have a unique title and description, each page should have a unique URL, as well. In addition, using lower case letters in your URLs is the preferred convention.

When you create your website, follow these SEO best practices to make sure it can be easily found, searched and indexed properly by Google search engine bots. Create an overall sitemap. Make sure that all page titles and descriptions are accurate and succinct. Create bread crumb lists for each page. Finally, make sure that your page URLs are not overly complicated and contain descriptive text.